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Innovation without a cause
1. Intent
2. Investment
3. Incentive
If we are going to worship innovation, we will need a temple to do it in.
A 3i process can be used to build the temple and check your chances of success.
The process is applicable to product development, intrapreneurship and entrepreneurship, across all industries and organisation types. This process is derived from my first-hand experience in consulting across industries, start-ups, large enterprises, from my resulting research and study.
But wait, doesn’t everything come down to execution?
Yes, “execution is everything”, but without the three Innovation Pillars you don’t reach execution. Even if you do, the lack of one, two or all three pillars means your execution is weaker and your failure is more expensive. The three pillars are stages in an innovation readiness process, they are sequential and inextricably linked.
Building the pillars
Valuable bursts of innovation or sustained periods of innovation are not possible without building the three pillars. In a previous post I highlight how common it is for organisations to trivialise innovation into a poster on a toilet wall, or worse, into silly soundbites. All the cost and embarrassment of failure and unfulfilled ambition can simply be remedied by checking your readiness to sustainably innovate — use the indicators in this article.
If you make innovation any more complicated than this you are at risk of failing before starting, or more drastically phrased “drowning in the shallow end”; vanity and indecision.
Keep it stupid simple and repeat
Pillar 1) Intent
Intent is measured by what you say, how you say it and how you do it.
The measurement is the message, the method of conveyance and of course whether or not it’s taken seriously by the audience. Without intent, you will be found out, do not proceed without checking your real intent.
