Make your services reduce or reverse risk for customers

The secret 3 Rs of successful products and services

Your service must reduce or reverse risk over the long-term, to stay relevant and highly-valued.

Reducing business risk is one of your customers’ key objectives, does your product reduce customer risk?

How do we plan or implement risk reduction for customers?

· Simply use baked-in, long-term risk reduction and reversal, called C3R for short.

To reach partner status with your customers and remain relevant, your products or services must solve your customers’ long-term business problems.

Help customers make their businesses leaner and more efficient with C3R

Customers are looking for business solutions, which make their businesses leaner, more efficient and ultimately better at serving their core markets.

In other words; Your customer is trying to serve their customer better. How are you helping them do this?

• Reducing their risk, long-term, is a key way of achieving this - that is C3R.

Reduce the cost and risk of operation and adoption of your services.

The secret sauce of the most successful companies

Baked-in C3R has become the secret sauce of exponential growth companies and is already being exploited by the most successful companies in the world. Including Amazon Web Services (AWS), Microsoft Azure and others.

• C3R is at the heart of the Anything-as-a-Service revolution (X-as-a-Service).

Building long-term C3R into your propositions means:

• Your customer saves resources. Time and intellectual capital.
• You win long-term business. More likely to be considered a partner.
• You demonstrate seriousness and commitment. Because you have invested in them from the outset, you take risks on their behalf.

The What and How of C3R