Make your services reduce or reverse risk for customers

The secret 3 Rs of successful products and services

Your service must reduce or reverse risk over the long-term, to stay relevant and highly-valued.

5 min readJun 30, 2017

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Reducing business risk is one of your customers’ key objectives, does your product reduce customer risk?

How do we plan or implement risk reduction for customers?

· Simply use baked-in, long-term risk reduction and reversal, called C3R for short.

To reach partner status with your customers and remain relevant, your products or services must solve your customers’ long-term business problems.

Help customers make their businesses leaner and more efficient with C3R

Customers are looking for business solutions, which make their businesses leaner, more efficient and ultimately better at serving their core markets.

In other words; Your customer is trying to serve their customer better. How are you helping them do this?

  • Reducing their risk, long-term, is a key way of achieving this - that is C3R.

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Max Envoy
Max Envoy

Written by Max Envoy

Professional advisor to gov and industry, creator, amateur father. I write original content about business, strategy, innovation, technology and success making.

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